THREE EFFECTIVE EMAILS YOU CAN SEND IN 20 MINUTES
Wednesday, September 30th, 2015
Time is money. Everyone’s heard it, and if you ask any small business owner- they live by it. If done correctly, email marketing can be an easy way to reach exactly the customers your business is after.
When you’re running your own business, every minute counts. Try following these three easy email marketing tricks you can do in just 20 minutes and we will bet you will watch your sales grow!
ASK FOR REVIEWS
Obtaining online reviews requires a little work on your end, but you already invested to obtain the customers that recently did business with you so why not stretch your ROI and leverage them to earn new customers. With 79% of customers trusting online reviews over advertisements, it’s a free opportunity you can’t pass up. Email your 10 most recent customers asking them to review their experience with your company, putting a special focus on the events that went well.
This will not only give you the chance to add some testimonials to your website and track your company’s success, but it will also keep your company name fresh in your customer’s mind. Having them write about you will remind them of their pleasant experience, and they’ll be more likely to use you next time or even tell their friends about you.
MONTHLY NEWS AND UPDATES ABOUT YOUR COMPANY
People are much more interested in companies that act like people. They want to feel like they’re “in the know” with your business. This is the greatest way to market to your customers without them even realizing they’re being marketed to. Open up to those on your email list about what has been happening in your company over the past month- you’ll gain the attention and trust of your customers, and reinforce their decision to use your services again.
Educate, Educate, Educate. People get enough junk mail and spammy emails. Keep your newsletter relevant to current events and serve your customers as a trusted advisor – educate them on things that add value to their lives. Don’t make it all about you.
SEND OUT AN INDUSTRY ARTICLE OR BIG NEWS
Your customers want to hear your thoughts and opinions on a particular news topic, and why they should care about it. When big news stories come up in your industry, tell your customers about it and how your company feels on the topic. It only takes a short time to summarize a news story and sending it to your customers will make them feel like you’re taking the time to speak with them personally.
Sending emails is an efficient way to build strong customer relationships. Marketing to people without acting like a marketer is the best way to get their attention and well-written value based emails do just that. Want to learn how to write emails that your customers will find valuable? Click the button below to download our guide: How to Add Value to Your Promotional Emails.