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In the digital age, where attention spans are fleeting and visual content reigns supreme, video marketing has emerged as a powerful tool for businesses to engage their audience and drive results. However, despite its undeniable benefits, many businesses have yet to fully embrace the potential of it. In this article, we’ll delve into why some […]

In today’s digital age, establishing a credible online presence is crucial for businesses and individuals alike. Search Engine Optimization (SEO) plays a pivotal role in enhancing your website’s credibility and visibility to potential users. We’ll explore essential techniques for SEO credibility that will help you make your website more authoritative and ultimately drive more traffic […]

Having a strong online presence is essential for businesses of all sizes. One of the fundamental pillars of establishing an online presence is investing in a professional business website. Potential customers often turn to the internet to research businesses before making purchasing decisions. A professional website gives your business a polished and trustworthy appearance, creating […]

In the digital age, where email and social media dominate marketing strategies, direct mail marketing remains a valuable and effective tool for businesses. While it may seem traditional, direct mail marketing offers several key benefits that can help you stand out from the digital noise and reach your target audience effectively. So, what are the […]

In today’s digital landscape, a strong online presence is crucial for small businesses. However, simply having a website is not enough; you also need to attract visitors and increase website traffic. Generating consistent and targeted traffic to your website is key to expanding your customer base and driving sales. In this blog post, we will […]

What is SEO? SEO stands for Search Engine Optimization and it allows search engines like Google to rank your page at the top of search using keywords, website content, and social media. For example, if you are a local plumbing company, you will want your keywords such as “local plumber near me” so potential customers […]

Before we go into detail on what a good website conversion rate is, we need to understand what it is. Conversion rate records the percentage of users or visitors who have completed a specific action, such as a new purchase, sign-up, or download, and so forth. The percentage for each product or service can vary […]

In the year 2022, most marketers agree that implementing a video marketing strategy has helped increase sales and customer engagement. But why is it so effective? Here are the point-of-views of marketers versus consumers: Video Marketing Overall Video content is 1200% more effective than other marketing content. Adding a video to your website increases the […]

Looking to make improvements to your social media marketing strategy? Now is the time! Whether you are new or a veteran of social media, it doesn’t hurt to fine-tune your digital marketing strategy because digital marketing changes very often and very quickly. That’s why, at SCM, we have decided to give you some pointers on […]