So now you’ve updated your website to increase the conversion rate and get you more leads. But encouraging people to convert doesn’t do much if they can’t find your site in the first place. That’s where search engine optimization (SEO) comes in. When you optimize your website for search engines it helps to make sure that the right people are finding your site for the right reasons.

There are a lot of elements involved in SEO some of them easier to understand and implement than others. Keep reading for the essentials that your website needs in order to show up on the first page of Google.

1. Relevant Keywords

You need to know which keywords that people use to search for your business or industry. When you know how people search, you have a better idea of how to optimize your pages. Keep in mind that people aren’t just entering one-word queries anymore. They are using more longtail phrases to find exactly what they are looking for. Find out these keywords by asking your clients what they searched or use tools like Google Analytics. Once you find relevant keywords, create a list of ones you want to focus on and make sure that they’re on your web pages.

Where these keywords are placed on the page matters. Search engines place more weight on certain areas of your page. Headlines and titles, metadata (titles & descriptions), link text, page text, and the page URL. Have keywords in these areas to maximize your SEO.

2. Valuable, Original Content

The core of your website is the content. If your customers don’t find what they are looking for or if you don’t answer their question well enough they won’t convert. Search engines have a way of determining if your content is relevant to searchers. One way to prove that it is, make sure that all of the content on your website is original and not duplicated.

3. Fresh Content

Keep your website up-to-date with fresh content. Google doesn’t like to see sites that remain stagnant while others are rolling out new content on a regular basis. Find a way to add new pages to your website. For example, start a blog or publish news releases. The more your site is updated the more it will be indexed keeping it in the search results.

4. Titles & Meta Descriptions

Titles and meta descriptions are what people see on the search engine results page. You need to make sure that it sends a message that will set you apart from the organic competition (results after the paid ads). Make it relevant so people know what they are clicking on and know what to expect when they get to your webpage. This is also one of the important areas for keyword placement that we were talking about earlier.

5. Mobile Responsive

Google recently updated how it indexes sites. Websites that are optimized for mobile are given a better ranking on mobile platforms. If your website is mobile responsive, you’ll show up higher on search results on phones. This is especially important in the restoration field since when there is an emergency people don’t have time to boot up their computer. They are doing their searches on their phones.


Now here’s a question for you: Is your water restoration website being found by the right people online? If not, what can you do to change that? Find out with a free website analysis from SCM Marketing Solutions. Get more traffic and more importantly more leads!

get free website analysis


You pour hours and hours of your time into running your business, but it seems like it never really gets you anywhere. You may have a great idea, a great product or a killer service, but there may be a few little things that are keeping you from reaching the next level. When you take a step back and identify those things, it can blow the door to success wide open.

Here are 5 common reasons business owners trip up on their path to success:


They say it takes money to make money, and more often than not, business owners have little grasp on managing their money or failing to keep accurate books. If you’re one of them, it’s time to seek the professional help of an accountant, or even dedicated software like Quickbooks.


It’s all about location, location, location – especially for retailers – and there are a lot of considerations about the location that can hurt your business. Do you have enough visibility to foot and motor traffic? Is your signage adequate to draw attention? Is a lack of access or parking keeping people off your doorstep? Think from the consumer’s perspective.


Customers remember bad service just as much – if not more – as good service. If you’re not supplying customers the kind of service that would turn them into evangelists for your brand, you’re doing it wrong. Work on your customer experience with your team and strive to provide truly exceptional service every time.


If you’re spending money on marketing that isn’t producing results, you’re just throwing good money after bad.  Look at the tactics you’re using and make sure they’re reaching your target audience. If not, it’s time to change course. If you’re reaching the right people and they’re not responding, perhaps it’s time to look at your messaging.


In our digital age, customers are more empowered than ever to do research on products they buy and businesses they frequent. With consumers on the go constantly, having a mobile-friendly website is no longer optional. Is information that is useful to your customer easy to find? Is your site visually appealing? Does it give users on all devices a clean, functional experience? If not, it’s time for a change.

Need help repaving your way to success? Download our guide on “How To Position Yourself As An Expert” so you can finally let your business grow!

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