Whether you’re a recent grad looking for a full-time job, or a seasoned veteran of the business, we have all have heard that LinkedIn is a necessity in today’s business world. A lot of times your profile will be your first impression when applying for jobs and making connections in the industry. Before they even call you about your application, recruiters are looking you up online. Potential clients are checking out your credentials before they sit down to meet with you. You want to make sure that you’re putting the best representation of yourself out there.
LinkedIn provides a great way to connect with people that are in your professional network. You never know who could become your future co-worker, employer, employee, or client.
LinkedIn is known for being a valuable resource for its members when it comes to job searching. Companies will often post their position openings right on the social media site and are accessible through the search tool.
Not only are potential employers going to look you up on LinkedIn, they most likely will Google your name as well. Having a LinkedIn account also boosts your search engine optimization (SEO) on Google. So when they type your name in the search bar, your account will show up near the top.
An incomplete profile is a huge red flag. Treat your profile like you would your resume. You wouldn’t submit a handwritten paragraph on a piece torn-out spiral notebook paper would you? Didn’t think so. The social media site will effectively guide you through the process of filling out your information. Two things we especially recommend: upload a professional profile picture and add a summary of yourself.
Once your initial profile is set up, you need to keep up with maintaining it. Did you get promoted? Did you get a new job all together? Make sure that those accomplishments are reflected on your profile. This is the most looked at section by potential employers, so you want to make sure that it is up-to-date and leaves them feeling impressed.
Recommendations are the same as references on a resume. Although it may be awkward to ask for them, they are definitely worth having. Being able to see a couple of good recommendations for your past work experience gives an employer confidence that you’re the right candidate for the job.
Just in case your profile itself isn’t enough of a reminder, let the person know how you know them. It helps to seal the deal when gaining a new connection.
To make it even easier, they recently developed the LinkedIn Jobs Search App. This free app will help you look for jobs in the palm of your hand. Here are some of the many benefits to this app:
With all of these great benefits, what’s stopping you from creating an account? Get found, get connected, and get hired.
As you develop your business plan, one aspect you need to think about is how you plan to engage with customers, fans, and partners. Having a presence on social media is an excellent way to become a trusted advisor, share articles, and spread information about events and promotions for your business. Social media engages relevant customers and makes them more interested in your products/services. The most beneficial aspect of using social media is that it reaches customers where they’re already spending their time – online.
As much as social media posts are great for connecting and engaging with customers on a more personal level, they do come with their difficulties. Generating post content can take up quite a bit of time – how are you going to fit social media posts into your already busy schedule? After all, you have a business to run. You can’t be tweeting and posting all day!
There is such a wide spectrum of social media platforms, how do you know which ones will work best for your business? The key to selecting the right platforms is to know the core audiences of its users and how the content is displayed. There is no point in having an account on a social media site if your target market isn’t active on it. The most popular social media sites used by businesses are Facebook, Pinterest, Twitter, and LinkedIn.
Post timing and frequency is something that businesses sometimes struggle with. How do you know how often to schedule your social media posts? It’s important to have a social media schedule that posts frequently enough to be seen by your target market but not so often to become an annoyance. Another thing to keep in mind is that your customer base uses social media at different times of the day. You want to be posting your content when they’re most likely to read it. Their social media schedule doesn’t always align with typical business hours.
There are many tools and applications available for you to use to create your social media schedule. These applications allow you to pre-post your content for scheduled times on specified platforms. Using one gives social media managers the ability to plan posts in advance, schedule them during times they aren’t working, and plan campaigns sometimes months in advance. There’s a wide variety of these applications ranging from free to expensive, one platform scheduling to 5+ platform scheduling. Here are some of the most popular social media schedulers that you can use:
Also remember that in the end, engaging customers is about drawing their interest and starting real conversations. Social media is just one avenue to accomplish that goal, but don’t let automation and boring content counteract the buzz you’re trying to create.
“A customer is a person in your neighborhood | In your neighborhood | In your neigh-bor-hood | Oh a customer is a person in your neighborhood | A person up the street | Who likes and shares and tweets | A person you’ll soon meet one day.”
I come from a broadcast advertising background, so the more I immerse myself in the world of Facebook advertising, the more excited I get. I probably shouldn’t be as awed as I am by it, but I love firing both sides of my brain in service of helping my clients reach their goals through their Facebook ads. The platform offers so many opportunities to reach specific objectives in creative ways, and does so for a very minimal cost.
So imagine my giddiness when Facebook announced an all-new advertising objective – local awareness. It’s something that Facebook has been slowly rolling out to advertisers recently, and I’ve had the chance to test it out for myself recently.
The idea is pretty simple – drive more in-store sales by putting an ad in front of as many people as possible within a certain distance of your location. This differs from other ad objectives where you target based on location (city, state or country), age, gender, demographics, interests and behaviors. Local awareness ads don’t offer the opportunity to target to specific interests, but merely age and gender within a radius of 1-50 miles of your brick-and-mortar location. Facebook then estimates the number of people who meet those criteria (“potential reach”) and how many people you can expect to reach each day given the duration of your campaign and your budget. The more you’re willing to spend, the more people you’ll reach. You have the choice (as of right now) of two “calls-to-action” on your ad – liking the business’ page or getting directions to the location.
While you can’t narrow your audience down by interest, behavior or demographic like other ads, local awareness ads have a potential benefit the other objectives don’t. Your ads not only reach people who live near your business, but also people who visit your area. (This, of course, assumes people enable sharing of their location with Facebook, and those who don’t wouldn’t be part of your audience.) Local awareness ads play more radio advertising, in that you’re goal is to blanket the area with your message instead of dialing in on just people whose interests may align with your brand.
As I said before, I’ve had the opportunity to test out this new ad objective a couple times since it rolled out to us recently. I’ve found that we were able to reach an audience of a healthy size even on a paltry budget. This makes me even more anxious to introduce it to retail clients in the future. I believe this offers great opportunities not only for general public awareness, but for reaching area visitors during times of the year when tourist and shopping traffic is at its peak.
As with any Facebook ad, creative is a key component to success. An appealing image and attention-grabbing headline copy definitely helps seal the deal once we get an ad in front of a potential customer, and that’s what we do here at SCM Marketing Solutions.
If you’re interested in the potential of reaching nearby customers through local awareness or other kinds of Facebook advertising, contact us! We’d be happy to talk with you about your marketing goals.