A great ad campaign used to be enough to help make your company successful. Today, the world has been turned upside down. The person next door—your customer, neighbor, employee, or friend—may be the most vocal and visible face of your brand via Social Media.
As marketers, our job then is to turn everyday consumers into advocates and lovers of our brands via social media. So we should make a huge change in how we connect to them. The most effective marketing these days features true fans—real people instead of actors, with genuine stories instead of paid testimonials and real company stories with Social Media Videos on You Tube.
We’re living in an age when advertising can easily sound shallow if it’s not delivered by a company that exudes a strong brand from everywhere—that includes employees as well as customers and loyal social media fans and followers. Ask any Green Bay Packer fan. They are as loyal win or lose—more so than any paid sponsor could ever be. And when fans spread the word, other people are more willing to listen.
So here’s some advice:
In short, be remarkably personal. This is what todays customers are looking for.