Approach

business-owners

Business Owners First, Marketers Second

At SCM we know the struggles of business owners, because we are business owners. Our passion is working with you and getting to know your business. From what you excel at to what your struggles are. Once we know your business then we can effectively help you craft a strategic marketing plan complete with measurable business objectives.

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Creating Partnerships

When you work with SCM, you’re not working with a separate company. You’re working with a partner. We work with you to develop a strategy that works best for your goals, and help you to execute it. We don’t give you a solution and call it a day. We continuously work with you to produce measurable results.

We’re there to give it to you straight. We help determine the difference between needs and wants and what will actually get you the results you’re looking for.

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Building an Effective Strategy

Regardless of your business or industry every company has the same goal: sales. There are a lot of ways to achieve this goal, let us get you there. We’re experts at creating integrated marketing strategies because we know how everything ties together. At its core, our strategy is based around 6 things:

  1. Understand your audience – We study the people your business thrives on to a T – we learn where they hang out, what they’re talking about, and what their interests are.
  2. Quality content – With an understanding of who your audience is, we craft content that is valued and speaks to your audience whether it is articles, videos, infographics, or downloadable ebooks/white papers.
  3. Give before receiving – In your industry, tens of thousands of others who offer the same product you do, but you know yours is the best option. We work with you to communicate why by giving your audience something that illustrates.
  4. Keep building community – As technology changes and as you see results, your strategy will change. Rather than spending your time trying to keep up, we are constantly testing, reviewing results, and reworking to continue building your community.

Delivering Measurable Results

How do you measure success? Sure, someone might tell you to take a look at ROI, bounce rates, and conversion ratios but a lot can get lost in the data, and what does this even mean to you? We won’t overwhelm you with a bunch of graphs and statistics filled with marketing jargon. We’ll interpret our data into information that matters to your business, and your bottom line.

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