Time is money. Everyone’s heard it, and if you ask any small business owner- they live by it. If done correctly, email marketing can be an easy way to reach exactly the customers your business is after.
When you’re running your own business, every minute counts. Try following these three easy email marketing tricks you can do in just 20 minutes and we will bet you will watch your sales grow!
Obtaining online reviews requires a little work on your end, but you already invested to obtain the customers that recently did business with you so why not stretch your ROI and leverage them to earn new customers. With 79% of customers trusting online reviews over advertisements, it’s a free opportunity you can’t pass up. Email your 10 most recent customers asking them to review their experience with your company, putting a special focus on the events that went well.
This will not only give you the chance to add some testimonials to your website and track your company’s success, but it will also keep your company name fresh in your customer’s mind. Having them write about you will remind them of their pleasant experience, and they’ll be more likely to use you next time or even tell their friends about you.
People are much more interested in companies that act like people. They want to feel like they’re “in the know” with your business. This is the greatest way to market to your customers without them even realizing they’re being marketed to. Open up to those on your email list about what has been happening in your company over the past month- you’ll gain the attention and trust of your customers, and reinforce their decision to use your services again.
Educate, Educate, Educate. People get enough junk mail and spammy emails. Keep your newsletter relevant to current events and serve your customers as a trusted advisor – educate them on things that add value to their lives. Don’t make it all about you.
Your customers want to hear your thoughts and opinions on a particular news topic, and why they should care about it. When big news stories come up in your industry, tell your customers about it and how your company feels on the topic. It only takes a short time to summarize a news story and sending it to your customers will make them feel like you’re taking the time to speak with them personally.
Sending emails is an efficient way to build strong customer relationships. Marketing to people without acting like a marketer is the best way to get their attention and well written value based emails do just that. Want to learn how to write emails that your customers will find valuable? Click the button below to download our guide: How to Add Value to Your Promotional Emails.
It’s important that your company website receives regular attention and upkeep in order to stay ahead of the competition. We all know technology is always changing and if you don’t keep up, you’ll get left in the dust!
The question is how do you know if your website is outdated? Take another look at your website and answer these four questions to determine if it’s time for an upgrade:
Does Your Website Look Good On a Mobile Device?
Is your website mobile responsive i.e. can you see everything on the page without having to drag the screen around or zoom in? If not, then you’re in some serious trouble. Websites are all about the user experience. With more people using their phone to look up information they need, your website needs to be easy to read so they convert. If you’re not sure, find out for yourself from the experts (a.k.a. Google) and take the mobile-friendly test.
YES: Good job, we’re off to a great start.
NO: You’re already behind the times. If your website is not responsive, you’re no longer relevant.
Does Your Homepage Have Quality Content?
When a customer lands on your website, do they find what they’re looking for? Make sure that your content is relevant to every searcher. If they don’t find what they’re looking for within a couple of seconds, they’ll go back to the drawing board and search again for a competitor (this will increase your bounce rate).
Even though content is a major factor to where your website gets found in a search, remember who your reader is – another human. Write in a way that you would want to read. People want to learn something new when they look at your site. Make it a worthwhile read and you’ll start to see website traffic increase.
YES: You know what you’re talking about, and you know how to say it. People come to you as a resource and as a solution to their problems.
NO: What’s the point of sending people to your website if they just click off of it right away? Capture attention and give them what they came for. Find out what questions people have and give them the answers.
Does Your Content Convey the Right Message?
So your website has quality content but is it conveying the right message? What is it exactly you’re trying to say? Does your website tell visitors, “This is what we do and why we are the best at it?” Make sure your content clearly states who you are and what you do. Then, make sure visitors know what to do next.
The call-to-action is also a critical part of your content. Make sure that your website is making visitors convert into customers. Need some inspiration for the right call-to-action? Check out these CTA examples other brands use.
YES: You’ve got your target market pinpointed perfectly. You know what makes them tick and what makes them pick up that phone.
NO: You need to study your target audience a little more and see what messaging they will be more likely to respond to.
Does Your Business Show Up On Page One of Search Results?
The point of investing in marketing is to be found by new customers, right? If you’re not ranking on the first page of search results, how will new customers ever find you? Do a Google search of keywords that you think your customers are using and find out how your website ranks. Being on that first page is a necessity.
YES: Props to you. You know what you’re doing, and you’re doing it right.
NO: Uh oh. Looks like you’ll need to dig a little deeper into your strategy and reconsider keywords in your website content.
If you answered no to any of these questions, your website needs some work. Check out these four easy steps you can do NOW to improve your website performance.
Who hasn’t heard of it? It’s where everyone searches for services, tips, advice, or whatever else they are looking for. In order for your small business to be found in local search results, you need to get your business on Google. There are over 7.6 billion local searches done via Google My Business each month, you can’t miss out on this big of opportunity.
This free resource allows you to connect with customers, no matter where they are looking for you such as Google Search or Google Maps. Here are the top three most relevant benefits of using Google My Business:
1. Potential Customers Can Find Your Business . . Fast!
When your customers are searching related keywords that match with your business, they will have instant access to your business name, hours of operation, directions, address, and more essential information. Best of all, it’s right at their fingertips!
2. Updating Your Business Information Is Quick, Easy, and Painless
No need to log into various accounts to update simple information about your business. With it all being under one dashboard, you can respond to reviews or comments and share updates about your business all in one place.
3. Track Your Google Rankings
Everyone always talks about how important it is to be ranking on Google. Well, that’s quite true- it allows your business to have more exposure and to be found a lot easier. You can see how your business ranks on Google searches and Google maps. Knowing what your customers are searching for is crucial to create a strategic plan and increase traffic.
Now that you know Google My Business, it’s time to get started. Click below to download our free step-by-step “how to” guide on setting up your Google My Business account.