Is your company running as smooth as possible? Is your customer satisfaction rate as high as it can be? Is your money being spent on the right things? In order for any company to run smoothly it needs to have an efficient management strategy, and Six Sigma can help manage your business in all of these areas.
Six Sigma is a popular business management methodology that uses DMAIC for process improvement. Define, Measure, Analyze, Improve, and Control are the five factors that are involved with this methodology.
Six Sigma can benefit any type of organization. Whether it is to improve current processes, cut costs, or set standardized work guidelines, utilizing this methodology produces clear, measurable, data driven results.
This is one of the biggest benefits applying Six Sigma can have on an organization. The methodology and practices are designed to help each employee improve their processes by increasing productivity resulting in increased value for their customers. Employees gain appreciation for the work they perform as well as a clear understanding of the overall impact it has on the company.
They also gain a better understanding of the operations throughout the company as a whole. This make it easier for employees at all levels and departments to understand why they are assigned certain tasks, and how they affect the output of a product or service. Employees are also better able to take part in the organization’s process improvement development, which can bring boundless ideas to the table and contribute to the company’s improvement planning.
Implementing this methodology improves internal work processes. This means that a company can reduce mistakes, defects, and reworks on the products or services they provide. Companies can also decrease the amount of overhead through completion of tasks in a timely manner.
By streamlining work processes and eliminating wasted steps, value is increased while internal expenses are reduced. It is estimated that a cost saving of up to 25% can be achieved by implementing Six Sigma strategy into a company. This frees up a lot of cash flow, enabling the business to invest in other areas and grow quickly.
Customer satisfaction is the main focus of this methodology. It requires delivering a high value and quality product when the customer needs it, resulting in increased customer satisfaction. Systems used to gain important customer feedback include customer surveys, focus groups, and roundtable events. These types of initiatives provide companies with a clear view of where improvement opportunities lie within their business, as well as engage the customer in their process ensuring them that they are valued.
It is important to choose the right initiatives from the start or you could end up squandering time on initiatives that will eventually have to be changed. The focus of your business should continually center on customer satisfaction, followed by the area that will have the largest savings financially and improve internal workflow.
The objective is to have competitive pricing, top quality, and first-rate service. Working by this methodology will help you to achieve all of these goals.
Utilizing digital and traditional marketing channels is essential today to reach consumers. For many businesses, traditional marketing is still useful for reaching your audience and is going to be beneficial to the bottom line. That being the case, most, if not all of businesses can benefit from digital marketing in one form or another. Finding the right combination of marketing tactics from both traditional and digital marketing for your business is key.
Print Marketing: When consumers think of print marketing, they typically think of magazines and newspapers. Broadly, print falls under anything advertised using paper form and used for distribution.
Broadcast Marketing: This includes television and radio commercials. If you have been to the movies in the last several years, then you know movie theaters have joined this avenue of marketing to their captive audience.
Direct Mail: From fliers to postcards, and brochures to letters, direct mail has been around longer than any other type of marketing. With a wide variety to choose from, direct mail is a cost effective way to reach many consumers.
Telemarketing: Telemarketing could possibly be the least favorite type of traditional marketing. This includes requested calling and cold calling of consumers over the phone in order to make a sale.
Digital marketing is marketing that uses an electronic device to advertise to the consumer. These electronic devices include computers, smart phones, tablets and more. Websites, emails, apps, and social networks make up the majority of platforms used to advertise.
Digital Marketing is made up of many categories:
Email Marketing: Every email sent to a potential or current customer can be considered email marketing. From information to discounts, email marketing allows business owners to personalize their information making it relevant and timely.
SEM: Search Engine Marketing includes Search Engine Optimization (SEO), pay-per-click advertising (PPC), paid inclusion and other search-engine related services that increase traffic to your website. SEO ensures your website is accessible to a search engine and improves the chances that the site will be found by the search engine. PPC helps direct traffic to websites; usually based on keywords. Paid inclusion is when a company pays a fee to a search engine guaranteeing the website will be displayed in the search results for specifically named search terms/phrases.
Social Media: Allows businesses to manage their brands’ image, market their product and funnel traffic to their website through social channels from Facebook to Pinterest. The goal of social media marketing is to produce relevant content that users will share with their social network helping your company increase brand exposure while broadening customer reach.
Mobile Marketing: Allows companies to send relevant and timely advertising to consumers via text messaging. Text ads are usually opt-in and users can opt out at any time. This increases this type of advertisings value; business owners know their ad is getting acknowledged at the very least.
Users rely heavily on search engines to find what they are looking for on the Internet. What they type into the search bar indicates their topics of interest and how they expect to find what they are looking for. Marketers can use this information to determine specific keyword trends that increase the local search engine optimization (SEO) for a website or blog. Well written, local content that is informative and includes some of the keywords the user is looking for boosts the ranking of that website and makes it relevant to users.
Local businesses usually want to attract customers from the local area. It may seem as if sites like Google do this automatically, but you can easily increase your ranking by using local search engine optimization. Local SEO helps web pages show up higher on search results specifically in the area.
Implementing local content into your website may be as easy as adding location information, or it may take researching keyword trends in your area. The first step to improving your ranking locally is to provide the company’s address, business hours, and description of products and services. Another step would be to do keyword research on what people in the area type into the search engine and develop a keyword strategy for your web pages.
When searching for a specific product or service, consumers tend to use fairly specific keywords. For example, if Jane wants to buy a pug puppy close to where she lives in Appleton, Wisconsin, she will type, ‘pug puppies Appleton Wisconsin’ into the search box. The results will consist of all of the web pages with these keywords, in a ranking order. Those web pages have local SEO in their text which as a result bring the buyer and the seller together.
Keep in mind that keyword usage isn’t always straightforward. Sometimes, depending on the business industry, you will have to do some research in order to find out what your target market is typing into search engines.
The method of how to determine and use keywords for selling a local product or service online is rather specific. Once they have determined the keywords that will work the best, they place them in various areas of the website. Common places on web pages that marketers use keywords are: title tags, headings, URLs, content, alt tags of images, and meta descriptions. These are the areas that are most looked at by search engines when considering ranking.
Even though it is tempting to cram your keyword into the website as many times a possible, there is a balance that you must find and make it fit into the content naturally. Search engines frown heavily on keyword stuffing, so marketers use it strategically. Overusing the keyword can also seem less authentic to customers reading your content.
When ranking websites, search engines look for keyword trends that relate to its content. A website must provide usefulness and value to the web visitor. Google, in particular, sets a high standard for web content based solely on SEO. If a website provides well-written and relevant content that provides useful information that benefits the user, then that website will earn a higher search engine ranking.
When optimizing a website keep in mind that search engines, especially Google, are constantly updating their algorithms. This means that they are using different methods to determine their rankings. If you aren’t keeping an eye on this, other sites can start to out-rank yours on search results. It is important to keep up-to-date on these changes, and modify your content accordingly.
When used correctly, local SEO can do wonders for increasing the relevance of your content along with increasing the amount of traffic that views your site. Let SCM Marketing Solutions help you get to the top of the search engine list.