Digital Marketing Tips, Tricks & Guides

TIPS FOR FACEBOOK ADVERTISING & CALL TRACKING

Many people don’t like the idea of social media marketing because of the difficulty in measuring a return on investment (ROI). Here at SCM Marketing, we implement Facebook Advertising in tandem with call tracking. FACEBOOK ADS ARE PRETTY NEAT Facebook Advertising alone is an extremely powerful tool for driving advertisements to very precise demographics. You […]

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THE DO’S AND DON’TS OF DIRECT MAIL MARKETING

Despite the phenomenal growth of digital media, many businesses still send out direct mail marketing on a daily basis. Direct mailing remains a powerful communication medium that can be used to reach many prospective customers. This marketing technique has a number of advantages including narrow targeting, personal appeal, flexibility, tangibility, and its cost effectiveness. Generally, […]

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DEFINE YOUR TARGET MARKET: CREATE A SUCCESSFUL MARKETING STRATEGY

When you outline who your ideal customer base is, you can more accurately determine the potential of your campaign as well as focus your marketing strategy to cater to the right individuals. This one step will determine the outcome of the rest of your campaign. Your messages should be tailor-made to address the needs of […]

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