Search Content Marketing is an Internet marketing strategy in which the quality of your communication is key. This takes place on blogs, social media, review websites (like Yelp), etc.
The purpose of Search Content Marketing is to foster brand and business loyalty by providing consistent and valuable information to your (potential) customers, without being “salesy”.
Search Engine Optimization is another Internet marketing strategy in which the goal is for your website to organically appear as high up in the search engine page results as possible. I say “organically” because there are paid advertisements (such as AdWords) that can get your site at the top or side of the results page, but for a price.
Optimizing websites involves putting yourself in the shoes of your business’s targeted audience. What might they be searching for? What keywords might they be using? Once these questions are answered (and this process is ongoing), you can create the content for your website which will hopefully bring in your targeted audience.
86% of Internet searchers conduct non-branded searches. What does that mean? If a person wants to research and buy an LCD television, they’re 86% more likely to do an Internet search for “LCD television” rather than “Samsung LCD television.” So what does that mean for your business? It means that creating relevant web content is extremely important, especially if your brand isn’t well known yet.
When it comes to the relationship between SEO and SCM, here’s a way to think of it: SCM creates the destination (informative, relevant content) while SEO is the journey (from Google’s search box to your business’s website, Facebook page, YouTube channel, etc…).