DIRECT MAIL FACTS YOU SHOULD KNOW

direct mail SCM Marketing1. Major corporations like Disneyland, Bank of America and Time Warner Cable love direct mail!

“Direct mail ranked as the number one (88%) planned marketing channels for 2013, followed by web/micro-site, email, and social media.”

2. Direct mail has the highest rate of gaining new customers.

“ For customer acquisition, direct mail (34%) topped email (25%), search engine marketing (10%), and affiliate marketing (8%), with 23% of respondents citing a variety of other channels.”

3. Direct mail has potential for huge returns!

“US advertisers spend an average of $167 per person on direct mail to earn $2,095 worth of goods sold, giving them a 1300% return.”

4. The paper used for direct mail is green.
“Nearly 80% of U.S. paper mills use recovered fiber to make some or all of their products. About 140 mills use recovered paper exclusively.”

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